ZUMA ROCK History

Drawing inspiration from skateboarding, high fashion, and traditional sports, the Zuma Rock collection features a signature 3D printed tiger, checkerboard prints, iconic camo prints, luxurious fade materials, and sporty racing stripes. An edgy street vibe prevails in the frames as it does in all of Gwen’s collections.  The bold, “blocked- out” graphic black and white Zuma Rock logo further emphasizes the alternative street aesthetic of the brand.  Inspired by Gwen’s son Zuma, this new collection combines everything important to boys in choosing their glasses:  fashionable shapes, edgy design details, and playful nods to sport.  Zuma’s participation in the design process as a young frame wearer has solidified a strong eyewear collection that will resonate with boys everywhere. 
Zuma Rock Signature

SIGNATURE DETAILS

Zuma Rock Campaign

CAMPAIGN