"The unimaginable always becomes the unforgettable." Geoffrey Beene
Introducing Geoffrey Beene – A legendary brand with an eye to the future.
One of America's true design pioneers, Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort, and quality. Tura's newest collection unites Geoffrey Beene's playful, unconventional spirit with effortless, wearable designs for men and women. And because Geoffrey Beene donates 100% of its net profits to philanthropic causes, the brand has special appeal to the fashion-conscious customer with a social conscience. Initial styles showcase classic and modern shapes with contemporary, jewelry-inspired details and artful, sculptured silhouettes. Competitively priced, Geoffrey Beene Eyewear delivers upscale styling for the budget-conscious consumer.
Geoffrey Beene Eyewear will launch with 12 men's and 12 women's frames. A balanced assortment of plastic, metal, semi-rimless, and combination styles, the collection is defined by three main design themes:
- Signature Simplicity: For the fashion purist, this effortless, timeless, and understated, sub-collection is distinguished by modern details with subtle sophistication. Each features the vertical four-bar signature that has become a hallmark for Beene's minimalist styling.
- Attainable Luxury: For the customer who savors luxurious details, these highly wearable styles, inspired by Geoffrey Beene's jewelry and his artful use of geometric patterns, feature marble inlays and metal decorative treatments.
- Distinctive Individuality: For the fashion-savvy, independent thinker, who values Beene's couture legacy, this collection offers modern, clean-lined designs that exude confidence.
Philanthropy:
100% of Net Profits from Geoffrey Beene, LLC fund critical philanthropic causes that make a world of difference. This innovative philanthropic approach is a company pledge across the Geoffrey Beene brand that today encompasses a world of products as singular as they are diverse.
Philosophy:
"Our goal with the Geoffrey Beene eyewear collection is to translate the designer's inventive styling into modern, wearable silhouettes for fashion-savvy, value-conscious and socially-aware patients." Eileen Estrada, Tura Brand Manager for Geoffrey Beene
Learn more about the Geoffrey Beene brand.