Welcome to the Tura Eyewear Brand Portfolio

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Tura 2024 Lookbook

Discover the elegance and innovation of Tura with our new 2024 lookbook.

2024 Fit Forward

Tura Fit Forward Guide

Explore Tura's Fit Forward Lookbook Guide, designed for a seamless eyewear experience. Discover our diverse range of fits tailored for every style, ensuring you find the perfect match. Click here to dive in, explore, and find your ideal eyewear style today!

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NEW Brand Launch

JOURNEY TO THE HEART OF BRITISH HERITAGE

Introducing Barbour eyewear, where tradition meets a fresh perspective in perfect harmony.






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Tura, Inc. is a VSP VisionTM Premier Program Partner

Considering Tura’s long history in support of independent optometry and eye care, Tura is pleased to partner with VSP VisionTM  Premier Private Practices. Tura’s 85-year history of continuous service to the independent channel and reputation for product quality, consistency and fashion innovation will provide premier practices the product and service to help them grow.