Welcome to the Tura Eyewear Brand Portfolio
Cast Your Vote for Tura in the 2025 Design Excellence Awards!
From our New York design studio to practices everywhere, Tura has defined eyewear design for 87 years. We’re honored to be recognized by the Accessories Council as a finalist in the Design Excellence Awards. We’d be grateful for your support! Please take a moment to vote for Tura by October 30.
Tura Fit Forward Guide
Explore Tura's Fit Forward Lookbook Guide, designed for a seamless eyewear experience. Discover our diverse range of fits tailored for every style, ensuring you find the perfect match. Click here to dive in, explore, and find your ideal eyewear style today!
Tura, Inc. is a VSP VisionTM Premier Program Partner
Considering Tura’s long history in support of independent optometry and eye care, Tura is pleased to partner with VSP VisionTM Premier Private Practices. Tura’s 85-year history of continuous service to the independent channel and reputation for product quality, consistency and fashion innovation will provide premier practices the product and service to help them grow.