The Art of Eyewear
For 87 years, Tura has stood with independent eyecare professionals. What began in a Madison Avenue optician’s shop has grown into a company defined by meticulous design, uncompromising quality, and a refined approach to the art of eyewear—where form, detail, and expression elevate every patient experience.
CURATED TO ELEVATE
Every patient is different, and Tura meets every need. From fashion names like L.A.M.B., Ted Baker, and O’Neill, to performance collections like Titanflex and Caterpillar® Safety, to managed-care-friendly options such as Buffalo David Bitton and Caterpillar Optical, our portfolio delivers purposeful solutions for every practice.
DESIGNED TO CAPTIVATE
At Tura, we do not do basic; we’re expressive and always raise the bar, challenging our factories to bring bold ideas to life in new ways. Our collections feature one-of-a-kind materials, bespoke design, and experimental metal treatments that spark emotion. We pioneered sustainability long before it was standard, proving that responsibility, innovation, and beauty can coexist. Across our portfolio, Tura continues to deliver designs that wow.
CRAFTED TO FIT
Fit matters. Tura leads with eyewear designed for diverse features; from Glemaud x Tura Forever Fit™ and Lulu Guinness larger fits to petite options and men’s frames for wide or narrow fit options, we ensure no patient is left out. Our ABO-certified Fit Forward course empowers opticians to confidently dispense specialty-fit eyewear and enhance patient satisfaction.
STRENGTH IN PARTNERSHIP
Our partnership extends beyond frames. Tura collaborates with every major buying and alliance group and reinvests in organizations that champion independents. We don’t just supply eyewear, we strengthen the practices that make them thrive.