BEHIND THE BEAUTY
Tura is the King of Quality.
We take tremendous pride in leading the industry when it comes to producing frames of the highest possible quality.
Behind the surface, these 7 major forces work to ensure the quality of each frame is so perfect that the consumer never has to return to their optician with a complaint. Our frames are extremely comfortable, need less servicing, and suffer from less breakage than our competitors. We help your practice maintain a customer for life.
SUPERIOR COMPONENTS
All components are tested for long wear use. Special features include spring hinges, safety rimlock screws, and OBE Phthalate free nosepads.
QUALITY CONTROL
100 points are checked on our frames by Tura employed inspectors in their country of origin. They are again checked in New York City and a third review in our Distribution Center in Pennsylvania.
INNOVATION
We define innovation through 3 components: Technology, Experimentation, and Risk taking. Ask to see our proprietary TITANflex temple tip technology.
STRENGTH
Our memory metal frames hold their alignment and don't break after 500 cycles of bridge twist testing. Our metal bridges on acetate frames will always stay secured, and our plaques are screwed on.
ORIGINAL DESIGN
All of our frames are designed from scratch in New York City. We strive to embody the unique DNA of each brand in every frame.
COMFORT
Our frames provide superior comfort to the patient through spring hinges, adjustable end pieces and temples, precise face form, and pantoscopic angle.